Marketing Strategy of Tata Nano Essay Example For Students

Advertising Strategy of Tata Nano Essay Presentation About the TATA MOTORS Tata Motors is Indias biggest car organization, with solidified incomes of Rs 92,519 crore ($20 billion) in 2009-10. Through auxiliaries and partner organizations. Goodbye Motors is the countrys advertise pioneer in business vehicles and among the main three in traveler vehicles. It is likewise the universes fourth biggest truck producer and the second biggest transport maker. Goodbye vehicles, transports and trucks are being promoted in a few nations in Europe, Africa, the Middle East, South Asia, South East Asia and South America. About the TATA NANO Goodbye NANO with a slogan of â€Å"Peoples Car† its self tells that made for that individuals who simply Imagine that when will be he/his family having a vehicle Shree Ratan Tata accompanied NANO idea with 1 lakh Rupees envisioned vehicle. Thought Generation I saw families riding around on bikes with kids standing up and the mother conveying an infant and sitting pillion and chose to take care of business. It began as a mission for a reasonable transportation arrangement. Goodbye Nano: Specifications ? Looks: The reprimand nosed vehicle keeps in the convention of the Fiat 500, Nissan Micra and the Smart. ? Measurements: 3. 1 meters (10. 23 feet) in length, 1. 5 meters wide and 1. meters high. Can situate four to five individuals ? Motor: A two chamber 623 cc, 35 pull back mounted, all aluminum, multi-point fuel infusion petroleum motor can control the vehicle to top paces of 105 kilometers for every hour (65 miles for every hour). ? Eco-friendliness: 20 kilometers for each li ter, or 50 miles for each gallon is guaranteed. ? Contamination: Exceeds Indian administrative prerequisites and can meet exacting Euro IV discharge norms. As far as by and large contaminations, Tata says the vehicle is better than bikes made in India as of now ? Security: Car surpasses flow administrative prerequisites with a solid traveler compartment, fold ones, interruption safe entryways, safety belts, solid seats and jetty. ? Closest Domestic Car Rival: Maruti 800, some portion of Japanese-claimed Suzuki Maruti stable whose base model sells for around 4,800 dollars about twofold the cost of the Nano ? Closest International Rival: Chinas Chery QQ which retails for 3,600 dollars. ? Market: Indias vehicle advertise is a tremendous draw since vehicle entrance is only seven for every 1,000 individuals, contrasted with 550 for each 1,000 in such nations as Germany or 476 in France, as per the Society of Indian Automobiles |Length |3. mtr | |Wide |1. 5 mtr | |Height |1. 6 mtr | |Weig ht |600 kg | |Mileage |20 kmpl | |Fuel tank |15 ltr | |Engine |624 cc | |Top Speed |95 †100 kph | |Ground leeway |180 mm | |Gear box |4 speed | Item Features |Brand |Model |Variant |Engine |CC |Power |AC |Price | |Cylinder | |In Lakh | |TATA |NANO |BASIC |2 |623 |35 |NO |1. | |TATA |INDICA |XETA GLE |4 |1193 |65. 3 |YES |2. 82 | |MARUTI |800 |STANDARD |3 |796 |37 |NO |1. 86 | |MARUTI |OMNI |PETROL |3 |796 |47 |NO |2. 3 | |MARUTI |ALTO |STANDARD |3 |796 |35 |NO |2. 26 | |HYUNDAI |SANTRO |GL |4 |1086 |62 |NO |2. 21 | |CHERVROLET |SPARK |STANDARD |4 |995 |63 |YES |2. 61 | Segmentation Variable |Used | |Geographic |Rural and Urban | |Demographic |Family size and Income insightful | |Behavioral |Benefit and client status | Target Market: Executive bike fragment, recycled vehicle client, auto cart market, center and lower salary bunch individuals. Advancement exercises ? Enough utilization of one of the most significant component of advancement blend, exposure decreases the need of other special gadgets for nano, Nano got the exposure in the accompanying manners:- 1) Publicity as â€Å"One lakh Rupee car† by mouth to mouth 2) Auto expo 2008, New Delhi and Geneva 3) Publicity through print and electronic media ) Singur infringement 5) Online buzz :- Tata Motor Marketing group has gone past the customary of publicizing and advancement on the web. a) Social media networks ? Official Orkut people group individuals †11,454 ? Official Facebook Group fans †9,181 ? Most elevated view depend on Youtube †6,11,534 ? Goodbye have a blog on the official site they have been examining intriguing subjects and for the most part a functioning network